Power Oil Brings Health and Joy to Ikeja City Mall

Power Oil took its commitment to consumer engagement directly to shoppers with an exciting in-mall activation at Ikeja City Mall. The event was designed not as a sales push, but as an immersive brand experience where consumers could interact with Power Oil's product variants while enjoying health-focused activities and entertainment.

A Perfect Balance of Health and Fun

With an energetic host and DJ keeping the energy high throughout the day, attendees were treated to a vibrant mix of wellness and entertainment. The activation featured dancing competitions, fitness contests, and karaoke sessions that kept the crowd engaged and active.

Free health checks were also available, reinforcing Power Oil's decade-long commitment to promoting healthier living among Nigerians. When participants shared their feedback, words like “fun” and “exciting” dominated their descriptions, indicating that the experience successfully created anticipation for future Power Oil events and activations.

Bringing the Product to Life

A highlight of the activation was the live cooking demonstration, where attendees watched as various snacks and dishes were prepared using Power Oil right before their eyes. This hands-on showcase illustrated how Power Oil fits seamlessly into every recipe and meal type, from everyday cooking to healthy snacks.

Attendees got to taste the freshly prepared snacks, experiencing firsthand the quality and versatility of Power Oil's different product variants. The demonstration made the product tangible and relatable, moving beyond marketing messages to real culinary application.

Meeting Consumers Where They Are

The Ikeja City Mall activation reinforced Power Oil's strategy of meeting consumers in diverse, high-traffic locations. By creating a wholesome experience that combined product education, health awareness, and pure entertainment, Power Oil positioned itself as more than just a cooking oil, it's a lifestyle brand dedicated to helping Nigerians live healthier, more joyful lives.