Power Oil Brings Christmas Joy to Bethesda School of the Blind
This festive season, Power Oil demonstrated the power of listening to consumers and turning their voices into action. Through its "Powering Love, Sharing Joy" platform, the brand invited Nigerians across social media to nominate communities deserving of end-of-year celebration. Bethesda School of the Blind emerged as the clear choice through overwhelming organic engagement.
From Social Listening to Social Impact
Following the community's direction, Power Oil visited Bethesda School of the Blind to create a "Certified Christmas" experience aligned with the brand's "Certified Healthy. Be Certified Fit" positioning. The visit centered around the school's annual talent showcase, which Power Oil proudly sponsored.
Students took to the stage with confidence and creativity, performing songs and showcasing talents that demonstrated how ability, not limitation, defines potential. The highlight came when Power Oil presented a one-million-naira cash prize to the winning talent, underlining the brand's commitment to empowerment and inclusion.
Building Authentic Connection
"This experience reflects what Power Oil has stood for over the years," said Roland Akpe, Marketing Manager, Oils and Fats Portfolio, Tolaram. "We care about wellbeing, we celebrate life, and we create moments that keep people connected. From the meals Nigerians cook to the lives they touch, Power Oil continues to stand for love, joy, and healthier futures for all."
By translating digital engagement into tangible social impact, the brand strengthened it's positioning as a brand that genuinely listens, acts decisively, and builds emotional equity alongside commercial relevance.