Power Oil Marks World Heart Day with Skyline Takeover and Continued Commitment to Healthier Living

For over a decade, Power Oil has extended its impact beyond the kitchen to champion a healthier Nigeria. Through millions of free health checks, life-saving heart surgeries, and the flagship WalkHearton event, the brand has touched countless lives and built one of the country's largest health-led consumer movements.

For World Heart Day, Power Oil created an unforgettable moment by dominating the Lagos skyline with a spectacular drone-powered banner that boldly declared: “Power Oil Powers World Heart Day. Let Your Heart Thank You.” The initiative stopped traffic, filled social media timelines, and sparked nationwide conversation, proving that health advocacy can be both impactful and inspiring.

The brand also partnered with renowned choreographer Kaffy to transform TV studios into vibrant fitness and dance sessions, merging health advocacy with entertainment and demonstrating that staying fit can be joyful.

With the introduction of the Certified Healthy seal and the campaign line "Be Certified Fit," Power Oil has reinforced its commitment to helping Nigerians make smarter choices for their hearts. The Certified Healthy seal reassures consumers about the quality standard in their meals, while "Be Certified Fit" inspires the incorporation of physical activity as a daily habit.

“Power Oil is not just oil. It is a decade-long movement of health, joy, and connection now written across the skies of Lagos,” said Roland Akpe, Marketing Manager, Oil Portfolio, Tolaram Group. “From the meals you cook to the choices you make for your body, Power Oil stands as an everyday companion for those who want to live fully and remain connected to the ones they love.”

By blending product leadership with authentic social impact, Power Oil continues to prove that when marketing serves both people and purpose, it becomes more than communication, it becomes culture.

Nigeria, like many nations, faces rising rates of cardiovascular disease. Hypertension, high cholesterol, and heart-related conditions affect millions of Nigerians, often linked to dietary choices and lifestyle factors. As a cooking oil brand present in countless Nigerian kitchens, we recognize both our responsibility and our opportunity to make a difference. By celebrating this day so prominently, Power Oil reinforced our commitment to being part of the solution, providing products that support heart health while educating consumers about staying healthy.

The response was immediate and organic. Social media erupted with photos, videos, and commentary as Lagosians captured and shared the aerial spectacle. The conversations went beyond simple brand mentions. People discussed the creativity of the campaign, praised the out-of-the-box thinking, and most importantly, engaged with the message itself, the critical importance of heart health.

For a brand rooted in the kitchen, this moment represented something significant. We weren't just reminding people to buy cooking oil; we were positioning ourselves as genuine partners in their wellness journeys. The banner became a conversation starter about heart disease, healthy cooking practices, and the choices we make daily that impact our heart health.

The aerial banner campaign wasn't just about visibility or viral moments, though we certainly achieved both. It was a public declaration of our values and our vision for Nigeria. We envision a nation where heart disease is preventable through informed choices, where families cook with confidence knowing their oil supports their health goals, and where brands take active roles in public health conversations.

As the banner floated across Lagos' skyline, it carried more than our brand name. It carried our promise: that Power Oil will continue powering a nation filled with healthy hearts, one meal, one choice, one day at a time.